Quiz Research

What 3,014 quizzes taught us

We score every live ecommerce product quiz we can find — across platforms — on experience and lead quality. These reports pull the patterns out of that data. All figures are from the live audit, June 2026.

84THE SCORE CURVE0 A’s in 3,013 quizzes
The Score Curve

3,013 quizzes graded — not one got an A

The full score distribution, the hard ceiling at 84, and why the grade predicts drop-off.

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BUSINESS vs CUSTOMER79BUSINESSvs65CUSTOMERa 14-point gap
Business vs Customer

Your quiz has two scores — and they fight

The 14-point gap between capture and experience, the danger zone, and how to balance both.

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THE FIRST QUESTION58%opens with an introvs51%opens with a question−7.5 pts by cutting the intro
The First Question

The first question decides if there's a second

1,193 openers analyzed. Cutting the intro screen is worth ~7.5 points of drop-off.

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BEST846 questionsWORST2754 questions
The Leaderboard

The best & worst quizzes we've scored

The twelve at the extremes — real brands, full section scores, and links to each.

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